Oscar-award-winning director Spike Lee has been hired to introduce the 2021 Cadillac Escalade with his short film “Anthem” on Feb. 4 in Hollywood, General Motors Co’s luxury division, Cadillac, said on Thursday.
The Escalade, with global sales of about 900,000 including ESV and previous EXT and Hybrid models, is a highly profitable piece of GM’s new large truck and sport utility vehicle lineup that it has launched over the past two years.
Spike Lee is best known for his provocative films including “BlacKkKlansman”, “Do the Right Thing” and “Malcolm X”.
Cadillac said the new Escalade will have a curved organic light-emitting diode (OLED) dashboard screen with 38 inches of display.
Prices of the Escalade start at about $75,000 and could range up to $90,000.