Today, Netflix is a business with a valuation of around $130 billion, but it was, of course, a start-up once, and in his latest book “That Will Never Work,” Netflix’s co-founder and first CEO Marc Randolph takes readers on a fun and amazingly vibrant journey through the earliest days of the streaming giant.
Earlier today, we had the opportunity to meet Randolph to discuss the book and his present relationship with his Netflix co-founder Reed Hastings, whom he met when Hastings started operating in 1991.Pure Atria, Randolph’s firm, Integrity QA Software, also shared why it took him 16 years to say his tale about what has become one of the most influence businesses in television history.
We’re still zipping through the book but there’s plenty of great storytelling here, from scenes with you and Reed carpooling to the office together, to some of the earlier startup ideas you’ve been running past him and he didn’t believe much about it, including custom baseball bat.
Have you written this on your own?
I had help, Of Course, you can’t write for yourself about something as significant as Netflix. I spent loads of time on the phone, email correspondence and in conferences with everyone I could track down because I wanted to hear all those stories again.
In 2003, you left Netflix, Not write book?
Marc Randolph: I expected to hold up such time. Even though I expected to recount to the story, I didn’t generally comprehend the exercises. It has taken me working with other beginning period organizations and coaching them and putting resources into them to make these associations. For what reason did Netflix work? What were my failings? What would I be able to have improved?