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Jony Ive is going to launch a new firm

2 min read

BEVERLY HILLS, CA - SEPTEMBER 08: Apple Sr VP of industrial design Sir Jonathan "Jony" Ive attends the launch party for TASCHEN's "Marc Newson Works" at TASCHEN on September 8, 2012 in Beverly Hills, California. (Photo by David Livingston/Getty Images)

The man who won over eras of Apple fans with iconic product design and his pronunciation of “aluminum” is out at the company. Sir Jonathan Paul “Jony” Ive said that he’s leaving Apple after 27 years.

Ive led a design team that made an army of consumer electronics’ most iconic devices, containing the iPhone, iPod and several Mac models. The executive will begin transitioning away from the company at the end of 2019, introducing a new project titled Love From next year.

Ive says the firm’s name was enthused by late-Apple founder, Steve Jobs. Per the interview, “There was an employee meeting a number of years ago and Steve [Jobs] was talking. . . He [said] that one of the fundamental motivations was that when you make something with love and with care, even though you probably will never meet . . . the people that you’re making it for, and you’ll never shake their hand, by making something with care, you are expressing your gratitude to humanity, to the species.

Apple confirmed the move in a press release, noting that it will remain a client of his new design firm.

“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the extraordinary ambition of Apple Park, where newly he has been putting so much of his energy and care,” said Tim Cook said in the release. “Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”

Ive resonated the sentiment, telling the site, “While I will not be an [Apple] employee, I will still be very involved — I hope for many, many years to come. This just seems like a natural and gentle time to make this change.”

VP Industrial Design Evans Hankey and VP Human Interface Design Alan Dye, will be moving up to take the reins from Ive, who joined the company full time in September 1992.

Before rising to the role of Chief Design Officer, Ive made a name for himself at the company with the design of the PowerBook while still at the London-based design firm, Tangerine. In current years, he had progressively become one of Apple’s most prominent faces, frequently appearing in design videos for the company.


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